Tips for More Effective Emails
Read through your email before pressing the "send" button. It may even be a good idea (when possible) to print out your email before sending it. Do you want to say all of this? Is your tone appropriate? Have you included all promised attachments?
Check for spelling and punctuation errors. Mistakes can damage your credibility.
Put the most important information on the first screen the reader will see. (And remember, some of your reader are using a PDA.) Many readers won't scroll down past the first screen of text.
Make your subject line substantive and informative. Readers use the subject line in deciding what to read and what to ignore (or put off for another day). If there is a deadline, put it in the subject line. If you need some action, put it into subject line.
Keep paragraphs short and use white space. Where appropriate, use bulleted lists. Formatting affects readability.
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